A new survey by TV industry analysts suggests that more than one in three Americans will get an unbundled TV package at some point in their lives.
The new survey from the NPD Group, which is based in New York City, found that a whopping 67 percent of Americans will be watching their TV content over the next year, with just 28 percent of those surveyed planning to do so through an Internet subscription.
However, this figure represents a shift from last year, when 70 percent of consumers polled said they would have watched their TV shows and movies on their own.
And with more and more Americans opting to use streaming services, the numbers are looking worse.
In an age when the majority of TV viewers rely on an antenna to catch the latest TV shows, Netflix and Amazon are making it easier to watch online and bypass traditional cable and satellite providers.
And while the average pay-TV customer has been steadily shrinking, the survey also found that many are opting to watch TV via streaming services such as Netflix and Hulu.
And with the increasing number of households that are streaming content online, it makes sense for Netflix to target those customers with the best deals.
NPD’s survey found that while consumers are getting more unbundling, most people are still choosing to watch their shows and films on their TV with an antenna.
It’s no surprise, then, that Netflix is doing well in the streaming market, according to the survey.
According to the NPC, more than 9 million Americans will have an antenna by the end of the year, which means the streaming service will have more subscribers in 2017 than in any other year.
Netflix, meanwhile, will have over 1.4 million subscribers by the start of 2018.
This year, Netflix is expecting to grow its subscriber base to 1.5 million people, making it the largest pay-video service in the United States, the NPG said.
The company has also been investing heavily in its content library, spending $50 million in 2016 to launch and grow its catalog.
As more Americans have access to an antenna, they’re choosing to pay for an antenna in order to watch more content, and Netflix is getting in on the act.
The company recently unveiled a new TV package that includes a 1080p HD TV and an HD Blu-ray Disc player, with an extra $30 for a subscription to its Netflix Prime service.